Building a personal brand is a well-thought-out and carefully planned process of managing your own image and career. Your work and professional life in the future depends on whether you start developing your personal brand right now.
What is personal branding and what benefits does it bring?
Personal branding, or building a personal brand, are simply actions aimed at “marking” yourself, your own person, and the name of everything that we do and say. In this way, we become a “product” (yes, a product, though some will probably upset the subject), recognized and distinguished by the market. Personal branding is a well-thought-out and well-planned process of managing your own professional image and career as well as your personal life.
The personal brand strategy, in the modern world full of information, people, events, messages, is becoming an increasingly important tool to stand out from the crowd, build its credibility, recognition, uniqueness. Creating a strong personal brand in the long-term gives an advantage in marketing or sales activities and has a measurable market value today.
The brand (brand) of the product distinguishes it from dozens of others. In the same way, a strong and distinctive personal brand makes it possible to appear on a competitive market full of specialists.
The process of building a personal brand is based on a combination of techniques developed by fields such as coaching, mentoring, marketing and creation. It is a whole set of elements that create a comprehensive strategy combining image-building activities (visage, styling, accessories, gadgets – external image) with personal development, psychology, coaching (our mission, vision, what we do, what real values we can offer to others) and marketing activities (brand communication strategy).
Who is personal branding for?
Personal branding is especially useful for people who have something important to convey in their fields. These are the leaders of the organization, politicians, entrepreneurs, businessmen, managers, professionals, specialists, artists, writers, journalists and all ambitious people who want to give additional value to their products and activities.
It means that regardless of whether we want it or not, deliberately and intentionally, or quite accidentally and by the way, we are our own brands.Remind yourself what your work looked like five years ago. Think about how it looks now. Can you imagine your work for the next five or 10 years? One thing is certain, it will look completely different. Because the world is developing at a very fast pace, and not only due to technology, but also to new competences and skills or innovative concepts. Your work and professional life in the future depends on whether you start developing yourself and think how to build a brand of yourself.